Milwaukee based food, design, drink and travel writer, Kristine Hansen, writes in a realtor.com article about the sale of a 3 bedroom, 2 bathroom ranch style Mid-Century Modern home in Palm Springs, CA, built on a quarter-acre lot by developer Jack Meiselman in 1967, and listed at $679,000. The home is located on East Amado Road, at the corner of North Sunset Way, and all of the homes on one side of the street were built by famed Palm Springs Mid-Century builder, Alexander Construction. 

As a general rule, the highly desired Mid-Century Modern style often goes for more money in square footage when compared with other housing designs. This home went on the market two months ago and an offer was accepted in late July. According to the Listing Agent, the secret to the sale was staging. For the first month the home was listed, potential buyers noticed a major gap between the online photos, taken when the house was fully furnished, and what the home looked like when they walked into it, with no furniture in it. According to the Listing Agent, with all-white walls and polished-concrete floors, it felt like a bunker.  

The answer was to stage the house with Mid-Century Modern art and décor, with rugs laid down to warm up the concrete and with the sitting areas and a bar created to make the idea of living inside the otherwise stark home easier to imagine. Throughout the staging, there was a conscious effort to not go too Mid-Century Modern with the staging, in order to appeal to a broader audience. 

The new buyers, who will be the seventh owners of the house, will enjoy design details such as a south-facing wall of glass framing mountain views, as well as an open layout ideally suited for entertaining. Previous owners modernized the property by adding a two-car garage (an update from the era’s carports) and more square footage.  

To read Kristine Hansen’s original article and view the accompanying pictures, courtesy of realtor.com, please visit: http://www.realtor.com/news/unique-homes/the-secret-to-selling-a-mid-century-masterpiece-in-palm-springs-ca/?link=TD_REALTOR_headline_4