Palm Springs Life Magazine reports that “Forever Marilyn,” the wildly popular 26-foot tall sculpture of the legendary screen icon Marilyn Monroe which attracted thousands of residents and visitors alike over a nearly 2 year period in downtown Palm Springs, may soon be returning to Palm Springs for good.

P.S. Resorts, whose mission is to stimulate tourism through the creation of events and partnerships, is currently negotiating a title sponsorship agreement with the RumChata Foundation to cover half the cost of bringing the sculpture back to Palm Springs and working on a plan to acquire the additional funds needed for the purchase through private donations. The RumChata Foundation is a 501c3 organization that was formed to share the good fortune created by the world-wide success achieved by the RumChata brand. Its mission is to provide financial support to worthy causes. The foundation takes great pride in making specific choices for donations that make a significant difference for an organization or community.

Marilyn Monroe has a rich history in Palm Springs. She once owned a home in the city’s Movie Colony neighborhood and she was first discovered by her Hollywood agent at the historic Racquet Club. According to Mary Jo Ginther, Director of the Palm Springs Bureau of Tourism,  “Marilyn has traveled to other cities, but no other city has embraced her with as much love and appreciation as Palm Springs. We are thrilled she may soon return again to forever become a part of the magic that makes our city like no place else.”

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